David Bychkov, PhD - Thinking About Media and Technology in a Physiological Way.
I have spent the last 10 years trying to make emotion technologies reliable and pervasive. I have spent the last 7 years trying to make these technologies manifest themselves in the form of useful products and profitable investments. The mission is still brutal, but the flock has grown considerably.
Here is a description from my recent book, "The Placebo Life Technique" (Atropos Press, 2015):
"The Placebo Life Technique is a deconstruction of ethical challenges to practitioners of medicine, psychotherapy and the various sciences of brain-body communication. Placebo is traditionally represented as an inert, harmless object disguised as an active substance. It is supposed to be invented, produced, administrated and otherwise controlled by its prescriber no harm should come of this object and rather, this non-harm should directly cause benefit. We medical patients gladly partake of the communion wafer of the scientific method and find satisfaction in the ethos of our doctor, the form factor of our medications and the emotional relief of having done something about troubling symptoms. What neither the physician nor his patient know is that they are thrown together into a non-linear world that will not conform to either of their expectations. No pill can be administered perfectly or guarantee any outcome and no Being can completely verbalize, communicate or otherwise spit out his condition. Both parties are blind to each others totalities, but not to each others finitudes. The Placebo Life Technique therefore is an embrace of both the potential and limitations of human healing, catharsis and caring."